5 Ways To Get Email Subscribers From Your Shopify Stores
One of the good things about building your store using Shopify is that you automatically start building a list as soon as you start making sales. I mean, before you even set up an email marketing strategy you can be growing a list of people who have already bought what you’re selling.
This Is Huge.
But, it’s also just the tip of the iceberg when it comes to growing a list of customers and potential buyers. And that’s what makes this blog post so damn exciting!
So, why am I all excited about email?
In one sentence: Email provides you with a massive potential for building a relationship with your customer that can easily be managed to deliver a predictable source of low cost, high profit sales month after month. You can learn more about email profit strategies here.
What’s more, the Shopify app store is full of free apps that you can use to help you grow and use your email list. Here are just a few that I found with a quick search:
Now, before we get into developing an automated email marketing campaign that will connect your customers with relevant offers, we’ll get started on ways to get these customers on your list in the first place.
The easiest thing you can do to collect emails is to add a newsletter sign-up to your sidebar or footer. On it’s own, this probably won’t get you too many subscribers however, a lot of store owners will pair this up with a free ‘lead magnet’.
A lead magnet is just a simple resource that will resonate with your target customers by providing valuable information related to the products you sell. This could be a list of tips, how-to guides, a video tutorial or anything that’s easy to deliver online and will make your store visitors want enter their email to receive it almost instantly.
This one is quite obvious and can be done in several ways. You can offer things like:
- A “% off” discount
- A “$ off” discount
- Buy 2 get 1 free offers
- Free shipping offers
In fact, I’ve recently noticed a number of stores using a daily “wheel of fortune” style welcome pop-up with all these types of discounts available. Customers need to enter their email to spin the wheel. I can say from personal experience, that this is a much more enticing offer than the standard welcome pop-up offering a discount if you enter your email!
This is like signing up for the equivalent of a traditional store rewards card. You simply offer a free membership to your visitors and customers and then send them exclusive emails with discounts, sales and offers that aren’t available to non-members.
You can offer this on your store to every visitor or only offer it to customers who have demonstrated that they’re discount driven buyers. There’s positives and negatives to both strategies and it really comes down to your own customer behaviour when deciding which way is more profitable for your store.
Out Of Stock Notification
Don’t lose the sale if you have an out of stock product! Instead of removing an out of stock product you can use this as an opportunity to collect the email of customers who want to buy this product. Once the product is back in stock you can let them know and keep a lot of sales you may have otherwise lost.
You can also send an email out to this list of potential buyers with other relevant products that they could be interested in. Personally, I would include some kind of discount here as an apology for not having their desired product in stock.
Make The Sale
As I said earlier, shopify builds a list of emails for you from every single store visitor who abandons their cart or makes a purchase. If these customers have accepted marketing during the checkout process you can add them to an email marketing campaign.
By sending quality traffic to your store and setting the ‘Collecting consent to send promotional emails to customers from your store‘ to ‘Customer agrees to receive promotional emails by default’ you can start building a list while making sales.
Keep in mind that you’ll need an email marketing app and auto responder software to send promotional emails and newsletters to these customers however, if you have a Shopify or Advanced Shopify plan you can automatically send a recover cart email to customers if they have abandoned their checkout.
So what do you do now?
If you’ve picked one or more of these strategies to use in your store then you can either:
- Visit the Shopify app store to look for a highly converting email app
- Enter your email with my Video Character to find out how to get your own Video Character to deliver one of these five strategies to your website visitors and
Regardless of which option you choose, you should get started as soon as possible so you can start growing your customer database and get a profitable email campaign up and running.
Just make sure that you have an optimised email marketing funnel and that your emails provide value to your customers so that they’ll keep opening them and returning to your store!