Blog | Nicole Keir

Standard vs Custom Conversion Events

Should You Use Standard Events Or Custom Conversions To Track Facebook Ad ​Performance? If you’re using Facebook ads you need to track your conversions, otherwise: ​The algorithm has no way of optimizing your ads for your goals ​You have no way of measuring your ad performance ​​You’ll end up wasting your ad spend​If you have […]

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May 24, 2018

How To Use Lookalike Audiences For Maximum Profit

The Ultimate List Of ​Lookalike Audiences​(and how to use them for maximum results) Last week I noticed a sponsored post from Facebook themselves was in my news feed so, because I’m an obsessive ad stalker, I looked at their targeting. They were using a Lookalike Audience. So, out of curiosity I turned off all of my ad […]

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May 18, 2018

10 Ways To Improve Your Facebook Ads Performance

​10 Ways To Improve Your Facebook Ads Performance​(​​and start seeing better results tommorrow) If you run Facebook ads I’m willing to bet that you’ve come across a number of different agencies offering to help you “improve your Facebook ads performance”, or something like that.(Yes, I understand the irony that ​I’m offering to do just that […]

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April 10, 2018