The Ultimate List Of Lookalike Audiences
(and how to use them for maximum results)
Last week I noticed a sponsored post from Facebook themselves was in my news feed so, because I'm an obsessive ad stalker, I looked at their targeting.
They were using a Lookalike Audience.
So, out of curiosity I turned off all of my ad preferences & spent this week looking at the targeting used in every ad I was shown.
(Yes, I was temporarily blocked from using the "why am I seeing this" feature several times each day!)
In total, I saw 207 prospecting ads & 26 retargeting ads.
Out of the 207 prospecting ads, 128 (or 62%) were using lookalike audience targeting.
I'm not surprised that lookalike audience targeting was the most common type.
They're known for delivering higher conversions at a lower cost & they're easy to set up.
The hardest thing is deciding which audience to use as the source!
The Best Sources To Use To Create Your Lookalike Audiences:
Off Site Visitors
How To Get The Best Results From Your Lookalike Audiences
Need Any Help With This?
If you want more insights into the best way to use lookalike audiences for your specific ad campaigns & goals you should check out my main business website ViaFunnel.com.