Common Small Business SEO FAQs
What Is SEO?
SEO stands for Search Engine Optimisation & it is the broad term used to describe all the activities performed on a website with the aim of getting and maintaining top search engine rankings for valuable keywords.
Keywords are the search terms that people type into Google when they’re looking for answers to their questions, a product or service or your business details.
Google has an extremely advanced algorithm that is getting increasingly better at understanding search intent based on the keywords used and ranking websites based on the value they deliver to the user.
Does My Website Need SEO?
If your target audience and prospects are using Google to find the products &/or services you provide, then YES, you need to optimise your website to appear for the search terms they’re using.
You will also need search engine optimisation if your goal is to outrank your competitors websites and appear as the #1 business online. Even if your website is ranked high in Google you will need to maintain an ongoing SEO strategy in order to avoid losing your top rankings over time.
How Much Does SEO Cost?
There is no single answer to this question. The cost of SEO will depend on a number of factors, including your competition, current position, scope & goals.
It’s important to think of SEO as an investment, not an expense. When you invest in a quality SEO service you should expect to get long term results that will generate a profit for your business.
The trouble with SEO pricing is that there is a demand for low cost services that has resulted in an abundance of cheap, low quality service providers. These types of services generally cause more harm than good and make future SEO efforts more difficult and costly.
If you’re considering purchasing an SEO service treat it like any other investment; do your research first and be prepared to pay for quality.
How Long Will It Take To See Results?
Again, there isn’t one answer to this question. The amount of time it will take to achieve your results will once again depend on your competition, current position & goals. The strategy you use will also impact the time it takes to get top results.
As a general rule of thumb, I allow 3-4 months for local campaigns, 3-6 months for medium difficulty campaigns, 6-12 months for hard campaigns and 12+ months for extremely competitive campaigns.